I am driven by a passion for coaching business leaders to achieve greater meaning, effectiveness and harmony in their lives. It is a privilege to partner someone intent on their own personal growth and learning, as well as their opportunity to facilitate growth and learning in others.
Creina is driven by her passion for coaching business leaders to achieve greater meaning, effectiveness and balance in their lives. Her clients, who operate at various levels of management and executive management, value her ability to facilitate their personal growth, performance improvement and professional development. She works within an integral framework and believes that coaching is process with the potential to transform individuals through increased self-awareness and insight. These not only enable an individual’s development, growth and increased effectiveness as a human being, but also as a member of an organisation.
Creina has found that her coaching enables fundamental behaviour change, more authentic choices that resonate with the individual’s values and beliefs, the ability of an individual to realize their unique potential and maximise their leadership impact. In her coaching she has supported the careers of many executives in leading South African companies in industries that include construction, engineering, IT, financial services, FMCGs, transport, media, government departments and NGO’s.

Creina has consulted in the areas of change management, performance management, management and leadership development and capacity building. She has occupied positions in organisations in both a marketing and a human resource and capacity. She has lectured in consumer behaviour at Wits, has supervised research and has been an internal and external examiner on various courses relating to the areas of marketing, management strategy and talent retention and development at Wits, UCT and the IMM.

Over the years her work has included: Coaching, at various levels within organisations, specifically senior levels, as well as life coaching Team and collective coaching within organisations Process facilitation (including strategy design and culture change and operational and strategic alignment) Development and implementation of corporate training programmes and university-based skills training courses Development and implementation of marketing strategies and budgets in support of customer intimacy Practice as a human resource practitioner within a retail environment

Areas Where Most Effective

Leadership Coaching, Performance Coaching

Coaching Qualifications
Qualification	Time Frame	Where Obtained
Diploma in Practitioner Coaching	2006	The Coaching Centre
Certificate in Coaching	2005	The Coaching Centre

General Qualifications
Qualification	Time Frame	Where Obtained
MBA	2005 - 2007	Wits Business School
Body Arts and Sciences	2001	Certificate in Pilates Instruction
BA (Hons) Industrial and Organisational Psychology	1990	University of Cape Town
BASocSciences	1986 - 1989	University of Cape Town

Resourcefulness
Company	Time Frame	Duties
Sole Proprietor – Executive Coach	2004 - present	Executive Coach and Leadership Development Consultant
School of Economics & Business Sciences (Wits)	2004 - 2005	Part-time Lecturer
Institute of Marketing ManagementGraduate School of Business (UCT)	2002 - 2008	External Examiner
Chartered Accountants Medical Aid Fund (CAMAF)	1999 - 2000	Marketing Director
Sole Proprietor – Management Consulting/ Coaching	1996 - 1999	Consultant, Coach, Facilitator
Woolworths	1992 - 1996	Human Resources Manager